Microsoft plus digital media edition5/4/2023 ![]() ![]() Our data shows that for marketing clients, resilience is the third most important behaviour for lower scoring clients behind communication and functional (ability to do the job).Īnd for agencies, resilience is even more critical, ranking second only to functional among low performing agencies. When it comes to individuals, academic studies demonstrate the mutually enhancing relationship between resilience and positive mental health in the short term, meaning leaders who expect resilience from their team need to encourage and support the physical and mental health of team members. ![]() This calls for preparation, planning and a resilient mindset among team members. Team leaders however need to be mindful that the need for resilience and an ‘always on’ culture can be at odds with the welfare and mental health of teams and individuals. At organisational level, this could encompass McKinsey’s six dimensions of resilience: institutional, financial, operational, technological, organizational and reputational.įor marketers and their agencies, this can be translated as being prepared with tactical responses to competitive threats, or anticipating a market reaction. ![]()
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